Arattai, the perfect casual chat and calling app from the Zoho corporation.
In Tamil, Arattai means casual chat.
For the surprise, not only they have the mobile app experience, but they also have the similar web experience like WhatsApp, where you can login by scanning the QR code scanner from the mobile app.
Not only that this app is also available on Mac, Windows (desktop), android, iOS and web as well!
Why Arattai?
End to end encrypted chats, same as WhatsApp. Built by India’s own homegrown brand Zoho, the bootstrapped, home grown it company, who are really trustworthy and have 10+ years of industry experience in building enterprise grade software’s and platforms for businesses and individuals.
By the way I’m the existing user of their products like Zoho CRM, and Zoho invoice for my freelancing businesses.
I am moving to Zoho — our own Swadeshi platform for documents, spreadsheets & presentations. 🇮🇳
— Ashwini Vaishnaw (@AshwiniVaishnaw) September 22, 2025
I urge all to join PM Shri @narendramodi Ji’s call for Swadeshi by adopting indigenous products & services. pic.twitter.com/k3nu7bkB1S
Recently Ashwini Vaishnaw, Minister for Railways, Information & Broadcasting, Electronics & Information Technology, Government of Bharat has also mentioned Zoho in his tweet that for their government uses, they are switching from other tools like Google or Microsoft to the home grown Zoho suite.
isn’t it amazing?
The recent geopolitical turmoil between USA and India is a big thing, because many of our young generations are working as IT employees who are working for those big US based conglomerates.
But after many new changes in US’s H1B visa rules, and preference to their America first policy, India is being the target facing a huge loss to its economy, financially and job loss wise as well.
Why not?
India as a fourth big economy, and a huge population base, has the power to influence the whole world.
As China has its own platforms, their own software’s for its own people, then they don’t care about US or west and their apps.
Similarly, If India also gets the local brands of India and promotes them everywhere and protect them from foreign interference, then we’ll become the number one in the whole World digitally.
And we can influence people abroad to use our own apps, with huge user, content and database.
Country wise users of WhatsApp
India is the biggest user of WhatsApp in the whole world and US comes fourth in terms of usage of the platform.
Country wise users of YouTube
Again, for YouTube as well India tops! Do you see the impact we can have if we have our own YouTube platform powered by the Government of Bharat?
Country wise users of Facebook
If we see Facebook user base, then India has the biggest userbase, even more than USA itself.
The main reason is our huge population which has the cheapest data and internet access powered digital India and started by the Jio revolution.
Country wise users of Instagram
There should be no doubt about it that who are the largest users of Instagram, as we all know that Indians eat, breath and sleep Instagram. Am I wrong 😂?
Country wise users of Google
After US, the biggest users of Google and it’s products are we Indians!
See what I’m trying to say it, why give so much data, ad revenue and control to some platform which is from other country, has it’s servers in another country and also dictates, who should use their platforms, and how!
isn’t it literraly the 21st century East Indian Company?
See, you can rubbish my thoughts, but what I believe is what we Indians and our country India deserve is better, in terms of economy, revenue and most importantly respect as well!
My personal experiences so far
As a digital marketer, I’ve to regularly use these apps and platforms to promote the businesses of my clients.
And Manier times, the apps algorithm just stops us from going forward, delete our pages, channels, ads, and the strange thing is they don’t even consider the to give the reasons and a support system to solve the queries and issues.
It makes a huge loss to the companies in India running ads, as years of their efforts building a page goes waste, all followers vanish in a second, and we as freelancers and agencies lose our client forever!
Finally
If you’re truly someone who think that Bharat, our country is the greatest nation than any other nation and we can do and achieve what we deserve, then please do support the local desi apps, brands and platforms like Arattai, and do try them today.
This is not a sponsored post, I personally used and liked the experience, although there’s a lot of room for improvement, but still this app can do most or all of the tasks easily.
