People go to the theatres to get entertained. to laugh. To spend a quality time. The want to forget their stress, miseries; don’t want to go to get more miseries in life and more stress out of it.
So, what do you want to say?
People in the near future will less likely want to go to the theatre to watch a thriller movie, unless or until there’s a big star in it or there’s something grandeur vision or larger than life experience like RRR or Bahubali etc. Because they’ll wait till it’s OTT release and watch is later.
So what’ll work?
Comedy movies. Yes, comedy movies not ‘A’ rated movie. Movies with great content, at least good script will have the power to attract a mass audience and could have the capacity to get 100cr+ mark within a short span of life.
There’ll be movies that will Surprise us from all other categories, especially from Malayalam movies. but comedy movies with great content like Jolly LLB 3, Little hearts, Anaganaga Oka Roju like movies will work like charm!
What’s the reason?
Main reason is people’s lives are getting too much engaged with the smart phones. They are earning less and majority of spending audience like IT professionals are losing jobs or not have enough opportunities to explore other horizons or getting new opportunities due to global geo political scenario.
so with lot of sadness, miseries in their life, they want to spend less, Rather they will prefer to watch content in the mobile phone like Instagram reels, YouTube, OTT etc., so they just want to spend if they’ll get a wholistic audience experience in the theatre with some wholesome movie.
