You just have to do nothing, but to to turn on the following option on your Google Adsense dashboard, to turn on the Google ad intent chips.
Just go to Google Adsense > ads > then click on the pencil icon to go to the auto ads settings.
Next, below the intent-driven ads formats, you’ll see the third option which is shown as “Allow ad intent chips to be placed at the end of paragraphs on your pages”.
Just enable that option. and you are good to go!
What are ad intent chips?
These smart ad placements appear as small chips at the end of a paragraph on your page, automatically generated based on your content and user interests. When clicked, these chips open a dialogue featuring highly relevant ads, offering a seamless user experience similar to ad intent links and anchors.
With ad intent chips, you’ll gain even greater flexibility in targeting user intents, broadening your reach, and driving improved performance on your site.
Automatic enrolment
Since your settings are already opted into all ad intent formats, Google will automatically enable ad intent chips for you over the next 30 days. This effortless update ensures you’ll benefit from Google’s latest tools and features with zero additional setup required.
Google knows that having options matters. If you decide not to use ad intent chips, opting out is simple—just untick the chips box in your Ad intents settings, giving you complete control over your preferences.
Read more about Google ad intent chips here: About ad intent chips – Google AdSense Help
Kailash is a creative force helping businesses bridge the gap between human needs and business goals. With 80+ clients across India (mostly from Andhra Pradesh) and abroad, he blends digital design, marketing, and storytelling to craft powerful brand identities and conversion-focused web experiences.
Skills:Brand Strategy • Digital Marketing • WordPress (Elementor & WooCommerce) • Website Design • Social Media Design • Lead Generation • Funnel Building • Graphic Design (Photoshop + Illustrator)
📈 Kailash Helps Brands:
Generate leads and sales via performance marketing
Build visually stunning, user-friendly WordPress websites
Craft social-first brand visuals that engage and convert