Recently we’re seeing many YouTube copyright strikes on many creators from top film/music producing companies to threaten them to delete the reviews or to stopping them from creating reviews in the future about the movies from their production banner.
Or even there’re many legal notices from IT companies or big companies to small creators and lawsuits, so there’s a huge chance that meta or google or youtube always will comply with the law of them and can take action on the small creator’s social media accounts.
So, having a personal website is the safest yet most advanced and unique game that you can have for your future.
Start with a WordPress website
yes, there’re many CMS in the market but WordPress is the oldest and most effective one, it caters around 40% of the websites worldwide.
Most dynamic and easy to learn for anyone who knows basic English. I always believe in freedom for everyone in everything, from your personal life to personal branding, you must have control over everything.
Your social media you suppose are under your control, actually that’s not the actual case. If you’re using it for free, then my dear friend you’re the product there.
You’re shown with multiple ads to sell various different products and services, to grow the net worth of the platform.
More user engagements mean more traffic and more ad revenue and more company growth in their net worth.
What do you get from social media?
A temporary satisfaction! Yes, a dopamine release, that you achieved certain number of subscribers. But is that really your subscribers?
HELL NO!
You can’t migrate those followers to other mediums or platforms, because you’re not allowed to do so!
You’re just a puppet, you agree or not, Being a digital marketer, even though I’m serving multiple corporates and helping them get sales through social media, but personally I don’t believe in being on other social media platforms and creating content there to grow their own platforms/websites.
That’s why I have this small blog website, where I write with open hearts, can sell whatever I want, and nobody takes my big chunk of revenue like YouTube or other platforms does.
I can sell courses, products, services, consultations, write blogs, and more, at what cost? For a very little annual cost, way less than anybody can afford if he or she is working and has a livelihood.
Understand the true internet
Internet was there before social media, and it’ll be there after social media as well.
Search engines like Google, Bing, Yandex and Baidu, don’t consider whether you’re creating on a social media platform or your own website, at the end, they crave for quality.
If your content has the guts to impress, educate or entertain others it is shown to other automatically through various means, which we’ll discuss some other day.
What if I want to choose something else, other than WordPress?
You Should! I recommended WordPress because it’s open source, and you own everything.
But if you’re technical savvy, and know coding, you should choose other platforms like Next JS or React etc. to manage things and to have a completely customized machine.
Don’t take me wrong, but for personal branding there’s no better option or choice than “WordPress”.
You can call me biased but yes, I’m, because I know and understand the real power of it. It can save you your lifetime of effort and save you from going extinct online due to some random strikes or social media bot ghosting you from getting views or making you slave of their algorithm game.
This is the ultimate truth. you become their slave. You forget your goal, your personal branding journey and dance with their algorithm to satisfy the mass who is their target audience and gets sales to their platforms.
But how to grow audience with a website?
Truely a valid question! But it’s very simple to grow your own audience. Through Newsletters, push notifications, or WhatsApp audience you can grow your prime audience on your website. and can reach instantly to all of your audience whenever you share content on the platform.
You’re not restricted by content types. For e.g. on YouTube, you have to share videos only, same as Instagram you have to share reels only, image posts don’t work there, in LinkedIn you have to share articles with images only.
But on your personal website, it’s you what matters. You can publish whatever you wish!
Video? Yes. Image? Yes. Text content? Hell Yes. So what not? Even your website gives an opportunity to embed other content from various different websites through their official APIs and embed code so that it becomes easier to create a digital hub for personal branding needs.
I know you’ll still not consider having your website, but the day you’ll get a hacking attempt on your social media, a down in your audience / subscribers list, an algorithm change, and suddenly you’re out of the game, you’ll remember of me and this article to have your own platform.
