Are you a tech-savvy person? Do you use social media? Are you a freelancer or a working professional? Then you must have your own website.
Let’s go through one by one of them.
1. Security over social media
See when you are using social media, Generally, you use to post right? You post your daily or timely updates, special photographs, work updates, and videos that may be informational, educational, or commercial. Now social media is a common thing among adults who have a mobile device or computer almost 99.99% of them use social media on a daily basis.
Find more statistics at Statista
According to Statista, every individual uses social media for at least two hours in their daily life.
But social media even though it seems free, actually it’s not! You are the product there.
They sell every inch of your personal data. Yes, you heard it right. You are the product.
They sell your interests, hobbies, employment status, life status, marital status, gender and age details etc to the advertisers to show you the pinpoint product commercials and advertisements so that you can buy those products and they can make a hefty commission over their platform as their advertisement fees.
Not only that, if you are using one platform to grow your personal branding or grow your business, then suddenly the next morning you hear the news that the government has banned the platform from your country. It really hurts.
I’ve seen this in India. In 2020, TikTok was a very popular platform. People used to have millions of followers on their pages, They used to create more than 5 pieces of short content every day during the lockdown and used to post them on it. But suddenly one fine day, the government of India, banned it all over the country. And all those creators lost everything. Everything, from followers to their whole content, which they created with a lot of hard work and dedication.
They again have to work hard on another platform with the algorithm that the other platform likes, maybe longer form content, horizontal dimensions, maybe textual content. You don’t know. You again have to try harder. And you don’t know if you can reach the same position as before ever.
And sometimes even though you work hard to create content, you don’t get any significant organic reach, for eg, if you are trying hard to create Instagram carousels, but people are more interested towards watching short-form reels, then it doesn’t matter how much effort you put in, you’ll get fewer results. So with social media, you will always have to consider the native algorithm of that particular platform.
So, You lose your motivation to create and publish content. Many quit content creation. This is the saddest part. But if you have a website it’s yours, You pay for it. Here you control the login credentials, and the overall content system, and you have the whole authority.
But, If you are complying with all the laws, and guidelines then nothing is going to happen to your website. As it’s online there on the internet. Anybody can access it with any browser in the world.
2. Your Personal Work Portfolio
If you are a freelancer like me or someone who does all kinds of creative stuff like photography, design, video editing, VFX or any other stuff like selling professional services, you can create your e-portfolio where you can share work with the world and can stand out among the crowd.
Sharing your portfolio through PDFs, or WhatsApp may be a choice preferred by small clients, but big companies or deals or international clients always prefer to see your own portfolio website, which should contain all your previous best work, your previous client testimonials, case studies etc.
So when we have a bigger goal of achieving big targets, having a website helps us grow in scale.
3. Your online e-Commerce Store
With a website, you can sell all kinds of stuff. Physical or Digital. For eg. you can have your own e-commerce website like Amazon or Nike, where people can order all kinds of products which can be delivered to their doorstep with the preferred delivery partners.
Nowadays every business startup is using their own online stores to sell their products through digital marketing rather than selling them on Amazon or offline stores as they get a bigger chunk of the profit with minimum effort, zero cost on renting and employment to sell stuff physically.
Some people also sell their courses. They sell their courses with e-books, PDFs, video courses or live classrooms on their own websites.
Consultants like doctors make websites to have online consultations with their potential patients directly on the website.
Businesses like Restaurants & Hotels use their websites to receive bookings for their tables or accommodations through an automated online payment and confirmation system.
So if you are a business owner you can also take leverage of it. and make your own e-commerce store through your own website with Woocommerce or Shopify without having any kind of coding knowledge.
4. Focal point for all kinds of marketing campaigns and funnels
When we run any kind of marketing on social media platforms like Meta or Google ads, we can redirect the traffic to your website, and explain to them about our services in detail. We can provide all kinds of marketing collateral on the store in PDF forms, images, text or videos.
With a website, we can track the customer with their actions on the website with Meta Pixel or Google Tag Manager to tailor our campaigns in a better way in the future and get a better RoI.
We can embed our social media profiles on our website where people can find all our contact details like phone number, email address, and location through embedding the Google map of our store and all other social media links.
Even we can use our website to create different landing pages for different funnel-based campaigns to promote different products or services.
Even if you have an app on Apple AppStore or Google PlayStore, also you need a landing page website to get traffic from the digital marketing campaigns to our website and then redirect them through proper call to action button to your app store landing pages.
5. Get a full control of your content
You are in control of your website universe. You control every small and big thing on the website. There are no secret trackers, or unknown permissions that keep you tracking day and night.
You create your own content. The content can be any format. Text, Image, Audio, Video etc.
Every format is allowed, No restrictions on storage, size limit, format limit, duration limit, nothing anything at all.
You can promote your website without any fear of getting banned from any platform. You can reshare the content on social media for distribution to your audience.
You can integrate external services to your website with easy and seamless one-click integration. For eg. if you want to integrate payment solutions or payment gateway into your website like Razorpay, then you can do easily with just one click plugin installation.
Even if you are a content writer like me, then you can even earn from ads, or affiliate marketing through your content and website.
But no other platform gives monetization as your website provides in open hands. You can promote affiliate products to earn big commissions and all. It all depends on that how you want to manage and promote your content.
6. It’s easy to build your own website yourself
I made this website myself. I don’t have any coding knowledge. But I also design websites for other clients who pay me.
Nowadays with the innovation and availability of no-code platforms like WordPress and other content management systems, getting your website online is easier than ever. You can watch tutorials on YouTube and get it done.
If you need any help you can directly contact me, I can make any kind of website for you with a charge. It varies for different kinds of websites. Please go through my services menu to get the detailed catalogue of my services and pricing details.
For a website, you need two things, A Domain (your business name.com or .org), and hosting (a storage space) where all your files on the website will be stored.
I’ve been using Hostinger for all kinds of domain and hosting-related needs for the last 5 years and it’s been working like a charm! They are the best with a 99.99% uptime guarantee.
Some of the benefits of getting your website with Hostinger
If you need guidance and support of building and designing a professional website, then please contact me, I can help you build a better website for you or your business needs.
With no code CMS tools like WordPress, getting a website is really easy and simple. and you don’t need any professional web developer to manage your everyday tasks on it.
7. Make you stand out among your competition and look professional
Obviously a website gives you an edge over others. You look separate from the queue. You get leads and sales directly from the website. You grow faster. You scale faster. You sell and grow bigger with your own website.
So don’t underestimate the power of having your own website. Get it now.