Is AI really a threat to creative jobs in 2024? are creative jobs like photography, design, writing, and marketing still under threat due to AI?
We’re in September 2024, If I come straight to the answer, it is a big NO. I’ve been working as a professional graphic designer, digital marketer, and website designer since 2020. For two to three years I’ve been using AI for my daily tasks extensively.
Still, many content creators, YouTubers, and Instagrammers are creating daily content that AI is taking away a lot of creative jobs in the market. My direct question to them is show me one person, just one who has lost his job due to AI. None! Yes. They may be lost due to mass layoffs from the organisation due to some financial crisis, or profitability, or one single employee lost his job may be because he doesn’t like his job or he got another better opportunity or he may be fired because of his bad behaviour in that organisation.
I have never found any article or any social media post yet where I can see a person writing that he lost his job and is not hopeful of finding any other due to AI.
The Rise of AI in Creative Fields
There’s no doubt or question about the rise of AI in the creative fields, be it Gemini or Chat GPT for content writing or AI chatbot assistance, be it Midjourney, stable diffusion, Leonardo AI, adobe firefly for image creation; eleven labs for video editing, descript for video captions etc are evolved recently and are doing good. We as creative artists and professionals are using them to make our workflow better every day.
As a Graphic Designer, I’ve to work with software like Adobe Photoshop and Adobe Illustrator every day. Before AI, getting a vector was a complex and time task, but now, you can generate a simple vector within seconds.
Let me show you a sample below.
In the above video, you can see I’ve generated a vector art of a wildlife nature scene within a fraction of a few seconds.
There are many chatbots and AI tools now available on the internet which are making the workflow of any creative job professional a lot easier and faster. isn’t it good news? Did you find anything like the designer is getting stressed? No. Can the client do it? Yes. But does he have the Adobe license? Does he or she have the infrastructure of a creative professional? does he know the Adobe environment? Does he have the basic design sense? or most importantly does he or she have time? isn’t it?
A creative job in only the design generated by the AI, it’s much more than that. It’s a big process that goes before and after the AI task, Such as client onboarding, negotiation, Understanding project requirements, finalizing the deliverables, storyboarding, sketching, scripting, invoicing, payment and a lot more.
it’s a process, an institution that humans need every day. AI can’t deal with this let me tell you. It’s a very much stressful task. Others can’t handle this much stress.
If you see the article, Robots in South Korea damaging themselves due to heavy work pressure. I’m not joking, it’s on the News. you can google it.
Robots or AI are made to think like Humans. and This is the most dangerous thing, but difficult for the AI as well. it can’t. Even though it can, it can’t work like humans. There are layers of working as a human.
The emotions change suddenly among humans, the unknown force behind a human can never be achieved by any AI.
As you can see in my above-embedded YouTube video, AI is helping me make my workflow faster and better, But for that must be good at giving the prompt, try giving it multiple times, till you get your desired results. and then you are good to go, You can publish the output directly on social media or anywhere you want to publish or you can edit or modify it with your creativity and then publish after getting approval from the clients.
The best part of working with Ai as a creative designer is that it handles repetitive and boring tasks like removing the background or clearing the clutter or colour correction, which take hours before if you were with any local DTP shop, but now it’s a lot easier and better.
AI vs. Human Creativity: What Can AI Not Do?
If you are a creative photographer, and you shot the images with your camera, then the client will pay you for those photos, rather than those given by the AI, because it’ll not match their exact face or their body type, and will not satisfy them at all.
The Human touch is above everything. It is costly. You can see the better designed sarees are selling less due to machine made, but at the same time, the sarees which are hand mande are costing thousands of rupees in india, due to the factor handicraft nature of it and time taken to bring one piece complete and produce it.
isn’t it great? The human touch. it’s above everything. The feeling, the emotion can never be brought with an AI content. Even if you are using chat bots like Gemini or Chat GPT, then must have seen that, most of the times, theire prompts are not usable in your work, you have tweak them as per your creative thoughts and then bring it live, it’s great effort and needs human internvention.
The Fear of Job Loss: Is It Valid?
Yes, I certainly with it. Some will lost their jobs due to AI. Wait, before you judge me, Let me come straight, Those who don’t upgrade themselves, those don’t reskill, upskill, learn, unlearn, relearn, will certainly loose their livelihood if they are directly getting competition from AI. But if they are adopting it for their daily use, then there’s nothing to worry about.
The Future of Creative Jobs in the AI Age
The future of crative jobs in the age of AI is bright and bold. And don’t have to worry at all. Just try to do your best, give the best output. Try to stand out among the crowd of competitors and deliver better results with integrating AI in your daily tasks.
if you are someone need more help, you can email or chat with me directly on my WhatsApp
